Problem: With women being 3 times more likely to get MS than men, this is just another thing they have to fight against.
Insight: Women know how to fight.
Solution: Use the play on words of Ms. and MS to encourage them to join clinical trials to advance treatments.
Photo book
Undefined by MS. A photo book compiled from pictures of women with MS. Available in all doctors offices and waiting rooms.
Pages within the photo book will talk about their journey and experiences with MS clinical trials.
Instagram Socials.
Created using the photo shoots seen in the photo book
Using MS Society Forums
