Problem: Gamers love energy drinks, but they are often unhealthy.
Insight: Lucozade can be the healthy energy boost they need.
Solution: Bring Lucozades energy to them by collaborating with the most trending game in 2023 - Fortnite.
Fortnite Announcement
When players enter the app an Energy Ambush pop up will be seen. Announcing the new Event in collaboration with Lucozade.
Tournament
A new Tournament will be announced on the home page to gain traction and attention from Fortnite players.
New Lucozade packaging will be released with exclusive codes for access to limited time skins.
Online ads
Advertisements will be done purely online inside of fortnite’s games and tournaments - with relatble fortnite terminology to relate to gamers.
