Problem: Soreen is seen as a snack for grannies.
Insight: GenZ are known to bring back any trends they like.
Solution: Let GenZ bring back the ultimate trend ( a squidgy Soreen)
TV Spot
OOHs
Collaboration with Urban Outfitters
Urban Outfitters is known for being trendsetters - they know they can release anything and have their entire audience swoon for it.
So a collaboration with Soreen to make some soreen merch would be an iconic move. It just makes sense.
Photo Booths
Urban outfitters Photo booths will be taken over by Soreen with a focus of bringing back old trending poses.